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Coffee Wars and Class Warfare
Since the fall, Dunkin' Donuts has been running a new ad campaign and it is about Starbucks, but really it is about class and ideas about class in contemporary America.
I just saw an advertisement during the Jets-Colts game for Dunkin' Donuts, announcing that Dunkin' beat Starbucks in a blind taste test. But the ad also makes clear this is about more than coffee, it is about class or really perception and pretention. In the ad, we are told that a majority of HARDWORKING Americans prefer Dunkin' Donuts to Starbucks.
Hardworking Americans. The idea links Dunkin' Donuts to ordinary Americans and to a common sense style of purchasing and of utility. Starbucks in this binary is linked to the rich and frivolous. The ads further suggest that Dunkin' Donuts is about coffee, while Starbucks is about "couches and music" - really it is about people more interested in the frills of the brand than the actual qualities of the product.
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The Hangover
Coffee may wake you up, but it won't sober you up, a new study shows. Researchers have concluded that while drinking coffee after consuming alcohol may make you feel more awake, it doesn't actually make you more sober - and that combination could lead to poor decision-making, reports WebMD.com. "Coffee may reduce the sedative effects of alcohol, which could give the false impression that people are not as intoxicated as they really are," Thomas Gould, PhD, of Temple University told WebMD.com. Gould added that people who have only consumed alcohol are more likely to feel "tired and intoxicated," and more importantly, acknowledge that they're drunk....
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Bryant's book
"Everything But The Coffee"
Is Available Now
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